Chayo Mata

To the heartbreak of those who love her, Chayo succumbed in her battle with breast cancer on November 27th, 2012. As Demeter for Persephone we are distraught at losing Chayo and wish that Spring could bring her back to us.

Although she is no longer with us, she will survive through the legacy of her art, light and love in the images she created. Their imprint will be carried in the minds and hearts of those who worked with her or experienced her work. Profound gratitude goes to all for their support.

"Working with Steven Meisel, an icon in the photography world, was the most valuable education and experience of my career.
However, my greatest inspiration came from my parents.
I remember seeing my father's 35mm Minolta camera on his shelf. No one was allowed to touch it, and it was considered the most valuable object in the house. A carpenter by trade, he was a weekend photographer. His favorite shots were of couples' happiest days, their weddings.
I looked at that prized possession for years, and often felt it was a magical instrument that had the ability to unleash great beauty, and great truth.
In high school a course was offered in photography, I was allowed to use my own eye to capture what interested me. Fully entranced, I knew I had found my life's passion. At San Antonio College I began to shoot portraits. Although simplistic, they were soul stirring and beautiful.
I knew photography was not only my passion, but also that I would make it my career.
I am thankful for my father's untouchable camera, as it stirred me into being who I am today.
My gratitude will always be to my parents for their undying support of my life choices. Since the beginning of my career as a photographer I have been shooting digitally. Constantly learning how to use new tools, various software, cameras, or working with any new technology and growing in the use of multimedia gets me excited!
Today I continue to find beauty in everyone, by enhancing or emphasizing the beauty they have within. As one of my multi media experiments you are invited to my beauty blog : Persephone's Beauty Blog where I share my wonderful beauty findings from the editorial and advertising world.
My blog is named after the Greek goddess Persephone daughter of Demeter and Zeus. Hades, brother of Zeus, was captivated by Persephone's ravishing beauty and radiant light knowing she would liven up the underworld, Hades took her to become queen of the underworld. Persephone's mother Demeter, was distraught at the loss of her daughter to the underworld and made an agreement with Hades to allow Persephone to return to the world of the living once yearly.
Persephone's return brought Spring, a symbol of growth, renewal and hope.
I'm hoping that my blog conveys the feelings of renewal and hope.
Also, I want it to be like Persephone who was known for being untraditional and to show all aspects of beauty as seen through the filter of my eyes.
As an example of unconventional beauty see Julianne Moore posing in the Pirelli 2011 Calendar as Hera another of Zeus's wives."